Today’s look features Spring 2013′s HOT trend. Take a peek, and grab some style inspiration of your own!
Pepkick offers a new channel for connecting with existing customers and attracting new ones, which can translate into increased sales. Here are 10 proven ways to attract the attention of pepkick community, improve your click-throughs, and spread the word about a new product:
1. When setting up your Pepkick account, add description, keyword-rich text to your “About” description. This will help your Pepkick account show up in search engine results. Include your location as well.
2. The new kid on the block may be getting all of the hype, but existing social networks have one advantage: a vast number of users.To get the most visibility for your products and leads, share your recommendations on your existing social user base on facebook and twitter. This will help you create your first social commercial network.
3. Tag your products to relevant lifestyle to reach the right community members. For instance, if you sell women’s sports attire and equipment, ensure you tag them to reach out to relevant lifestyles for such topics as women’s running shoes or best yoga mats.
4. Follow lifestyle communities other Pepkick users in your field of expertise. Comment on and share their products; they’ll often return the favor. Endorse the products others share by clicking the “♥ Like” button.
5. Pepkick caters to those who love to “curate” or weed out the good from the bad. Be creative. Recommend products that other users will love sharing and have some relevance to the lifestyle communities.
6. Pay close attention to Pepkick users who get the most likes and recommendations. Follow them and learn from what they do.
7. Unlike Facebook or Google+, Pepkick is more focused on lifestyles of a person to drive easy discovery with relevance. You’ll get more traction if you approach the site more as a person, less as a brand.
8. Don’t get too self-referential. Pepkick is about sharing passions; it’s not for talking about yourself (a la Facebook). Don’t get blatantly salesy, either. Just share interesting, funny, quirky, compelling products; the traffic to your site (and sales) will likely follow.
9. Post products on your own site or blog first, then pin those products on Pepkick. The kicked products on Pepkick will include a link back to your site, which will help drive traffic there.
10. Make sure to post a Pepkick kick button on your site. It’s easy to do; just copy a snippet of HTML code, which you can get from Pepkick’s Perk’s page here.
It takes 3 easy steps to win
The competition closes on 31st Dec 2012, ensure you add products and get your likes before that, hurry up!
To recommend products easily from your favourite brands, install our bookmarklet from here
To get likes quickly, invite your friends to pepkick and share the love !
Only likes from other Pepkick members is accounted
Selling things on the web has never been easier with several ready-made cloud-based store solutions available at affordable monthly prices. Many stores therefore use eBay or Amazon zShops to list their products trying to reach a broader potential audience.
This trend is driving a marked shift in the eCommerce marketplace. There are a multitude of e-commerce sites opening up every month and many of them cater for long-tail categories, such as Fashion and Home Decor. The consumer suddenly has plenty to choose from – and in most cases, too much choice.
This makes the web a potential shopping haven, but one that is not always completely understood.The point is that with the rise of niche stores, not only the consumers are left feeling buried in a deluge of search responses but it also effects your presence and reach on the web which invariably ends up with extra marketing dollars along with the services charge fee of product listing company for every sale, eating into your margin further. Not only driving traffic continues to be a challenge but retaining this customer base is almost impossible with current shopping platforms.
With Pepkick, we developed a product focused discovery platform helping consumers to discover products based on their lifestyle choices from their favourite brands across the web. Businesses can leverage Pepkick to build and retain their first social commercial network to drive potential leads through personal recommendations.
So how can Pepkick help you?
Focused: It’s all about Commerce
Pepkick is truly commerce focused platform leaving the marketing guess work, social spam out of common social platforms i.e. Facebook, Twitter, Pinterest etc. Pepkick can help you find the real community which is genuinely interested in shopping.
Easy : It only takes a click
You can recommend products to Pepkick with just one click. It couldn’t be more easier and it leverages your existing product images so you dont need any more additional media assets. You can get our bookmarklet here to start recommending your products.
Targeted : Be Relevant
Pepkick is based on lifestyle choices helping you to get access to a targeted community focused on “commerce”. You can follow and relate to lifestyle which are relevant for your businesses. The best part, you can reach out with your recommendations to the whole of a lifestyle community with just one click. No more messy targeting technology overheads.
Community : Build and Inspire
Pepkick has several social media functions built-in and comes with gamification encouraging consumers to interact with brands and online stores. Let the real users drive your distribution through personal recommendations rather than low ROI impressions.
Analytics : Learn from the community
Pepkick can help build your commercial community and learn about your products more from the real consumers i.e. what is the most loved product, what products sell more, who are your commercial influencers etc. This information can help you know your community better and design more targeted promotions.
You can add unlimited products to pepkick.com for free. Check out what happens when you click on the BUY button! Exactly, the buy button links back to your store. That’s the great thing about pepkick.com, the traffic is coming back to you without any listing fee or monthly subscription.
Check out if your store already exists on Pepkick here.If you have any questions how Pepkick can help your online business or if you have any feedback, get in touch with the pepkick team on firstname.lastname@example.org.
Today the Internet is fairly well organised. The Google index spans billions of web pages and enables users to search and find what they are looking for via a multitude of clever algorithms.
But what if users don’t really know what they’re looking for? They have an idea, but it’s not specific enough. Have you ever tried to do a search for gift ideas and wound up clicking on links for the next hour or so without actually achieving your end goal? Therein lies one of the biggest problems on the web today.
While the first wave of e-commerce involved selling high volume, commoditised products along with cut-throat price competition between the likes of Amazon and eBay, there’s a marked shift fast happening. There are a multitude of e-commerce sites opening up every month and many of them cater for long-tail categories, such as Fashion and Home Decor. The consumer suddenly has plenty to choose from – and in most cases, too much choice.
Essentially, the unlimited choice afforded by online stores means that consumers are not only able to explore what’s popular, but also niche categories and personal interests. This makes the web a potential shopping haven, but one that is not always completely understood. In fact when online shoppers were posed a simple question: ‘what percentage of the top 100,000 books on Amazon sell at least once a month?’ Most replied with something like 20%. They couldn’t have been more wrong. In actual fact 99% of the top 100,000 books sell in some volume; yet there’s someone, somewhere who reads and wants to read titles outside of this list. Welcome to the long-tail.
The point is that with long-tail content, there’s always the danger of customers feeling buried in a deluge of search responses and a high likelihood that they will be directed to what is the most popular or commonplace results, rather than what they might want. Too much choice becomes a problem in itself and there is a growing need to enable product discovery in a more meaningful and efficient fashion. Enter socialised and personalised e-commerce.
Shopping is an emotive experience and whilst people have their own specific interests they also tend to take factors such as their friends’ opinions about products into consideration when making a purchase. Therefore, the next wave of e-commerce sites will have to factor in many more elements of consumer behaviour to stay relevant.
Why More is less ?
Platforms like Facebook and Twitter (and more recently, Google) have begun to attack this problem by driving the social discovery and curation of news and information, focusing on filtering the web through the lens of friends and influencers. There has been much effort put into content curation, but e-commerce or product focused curation is much more than just content curation alone. It requires fundamental components such as purchase intent, structured data, time decay, filtering, and much, much more. Thus, existing social platforms can only ever provide a half-baked solution to an increasingly complex need for e-commerce discovery. For example, do you remember the last time you logged in to Facebook, Twitter or Pinterest to buy a product? Probably never. Users are in a different frame of mind when using these platforms and are simply looking to connect with those they care about without having their conversations interrupted by a brand trying to sell them something. Equally in the offline world, you wouldn’t buy a designer dress when you’re hanging out with friends and enjoying a drink in your local pub – it’s just not appropriate.
On today’s web, our friend lists are growing into the thousands and for many these lists include hundreds of brands. Anyone who frequents today’s Internet would certainly say that at times it feels as though there’s both an information and social overload. Add to this a deluge of product feeds on social platforms and this social overload is further amplified. Don’t get me wrong… I believe that social is important, but product discovery should not be driven at the cost of social overload.
Another growing concern for e-commerce today is the dramatic shift in the way users have started to leverage technology for information and distribution. Their information needs are more personalised than ever and for many users e-commerce is not only about shopping, but also promoting and selling their own products and services. These challenges when combined culminate in the need for an e-commerce focused community platform to drive personalised product discovery and distribution.
This is an exciting time for a fast maturing e-commerce market place and the above, if addressed properly, holds some of the answers for the serious contenders if they are going to have any chance of suceeding in this space. Ultimately, this strong mix of social discovery and interest based personalisation will enable shoppers to discover long-tail products and while there’s certainly a lot of growing and experimenting left to be done, it would seem that the major social sites are finally tapping into the powerful consumer information databases that they have been patiently building. These advances will inevitably change future consumer facing interfaces, and will also herald a significant change in market structure. Maybe this time, it will work!
Just a quick note to thank all of our Pepkick beta testers for your efforts so far.
It’s very early days for us, but we are improving things by the hour as a result of your feedback and insights.
We’ve made some critical fixes and improvements in the past 24 hours – so keep sending us your thoughts, ideas and informing us of any issues.
The Pepkick Team
Pepkick. Live Life. Love Shopping.
OK… so we have yet to open up to the public, but this week we hit a major milestone and launched Pepkick in private beta. The team has been working really hard behind the scenes and is hugely grateful to our small army of savvy beta testers. The work that each of you is doing is vital to our future success and every piece of feedback that you give us is reviewed and actioned. We can’t say thank you enough.
Not long to go now.
The Pepkick Team
Pepkick. Live Life. Love Shopping.