Product Updates

Pepkick tips for businesses to drive leads

Pepkick offers a new channel for connecting with existing customers and attracting new ones, which can translate into increased sales. Here are 10 proven ways to attract the attention of pepkick community, improve your click-throughs, and spread the word about a new product:

1. When setting up your Pepkick account, add description, keyword-rich text to your “About” description. This will help your Pepkick account show up in search engine results. Include your location as well.

2. The new kid on the block may be getting all of the hype, but existing social networks have one advantage: a vast number of users.To get the most visibility for your products and leads, share your recommendations on your existing social user base on facebook and twitter. This will help you create your first social commercial network.

3. Tag your products to relevant lifestyle to reach the right community members. For instance, if you sell women’s sports attire and equipment, ensure you tag them to reach out to relevant lifestyles for such topics as women’s running shoes or best yoga mats.

4. Follow lifestyle communities other Pepkick users in your field of expertise. Comment on and share their products; they’ll often return the favor. Endorse the products others share by clicking the “♥ Like” button.

5. Pepkick caters to those who love to “curate” or weed out the good from the bad. Be creative. Recommend products that other users will love sharing and have some relevance to the lifestyle communities.

6. Pay close attention to Pepkick users who get the most likes and recommendations. Follow them and learn from what they do.

7. Unlike Facebook or Google+, Pepkick is more focused on lifestyles of a person to drive easy discovery with relevance. You’ll get more traction if you approach the site more as a person, less as a brand.

8. Don’t get too self-referential. Pepkick is about sharing passions; it’s not for talking about yourself (a la Facebook). Don’t get blatantly salesy, either. Just share interesting, funny, quirky, compelling products; the traffic to your site (and sales) will likely follow.

9. Post products on your own site or blog first, then pin those products on Pepkick. The kicked products on Pepkick will include a link back to your site, which will help drive traffic there.

10. Make sure to post a Pepkick kick button on your site. It’s easy to do; just copy a snippet of HTML code, which you can get from Pepkick’s Perk’s page here.

Why small businesses should join Pepkick

Selling things on the web has never been easier with several ready-made cloud-based store solutions available at affordable monthly prices. Many stores therefore use eBay or Amazon zShops to list their products trying to reach a broader potential audience.

This trend is driving a marked shift in the eCommerce marketplace. There are a multitude of e-commerce sites opening up every month and many of them cater for long-tail categories, such as Fashion and Home Decor. The consumer suddenly has plenty to choose from – and in most cases, too much choice.

This makes the web a potential shopping haven, but one that is not always completely understood.The point is that with the rise of niche stores, not only the consumers are left feeling buried in a deluge of search responses but it also effects your presence and reach on the web which invariably ends up with extra marketing dollars along with the services charge fee of product listing company for every sale, eating into your margin further. Not only driving traffic continues to be a challenge but retaining this customer base is almost impossible with current shopping platforms.

With Pepkick, we developed a product focused discovery platform helping consumers to discover products based on their lifestyle choices from their favourite brands across the web. Businesses can leverage Pepkick to build and retain their first social commercial network to drive potential leads through personal recommendations.

So how can Pepkick help you?

Focused: It’s all about Commerce
Pepkick is truly commerce focused platform leaving the marketing guess work, social spam out of common social platforms i.e. Facebook, Twitter, Pinterest etc. Pepkick can help you find the real community which is genuinely interested in shopping.

Easy : It only takes a click
You can recommend products to Pepkick with just one click. It couldn’t be more easier and it leverages your existing product images so you dont need any more additional media assets. You can get our bookmarklet here to start recommending your products.

Targeted : Be Relevant
Pepkick is based on lifestyle choices helping you to get access to a targeted community focused on “commerce”. You can follow and relate to lifestyle which are relevant for your businesses. The best part, you can reach out with your recommendations to the whole of a lifestyle community with just one click. No more messy targeting technology overheads.

Community : Build and Inspire
Pepkick has several social media functions built-in and comes with gamification encouraging consumers to interact with brands and online stores. Let the real users drive your distribution through personal recommendations rather than low ROI impressions.

Analytics : Learn from the community
Pepkick can help build your commercial community and learn about your products more from the real consumers i.e. what is the most loved product, what products sell more, who are your commercial influencers etc. This information can help you know your community better and design more targeted promotions.

Free :
You can add unlimited products to pepkick.com for free. Check out what happens when you click on the BUY button! Exactly, the buy button links back to your store. That’s the great thing about pepkick.com, the traffic is coming back to you without any listing fee or monthly subscription.

Check out if your store already exists on Pepkick here.If you have any questions how Pepkick can help your online business or if you have any feedback, get in touch with the pepkick team on info@pepkick.com.

BETA Update

Just a quick note to thank all of our Pepkick beta testers for your efforts so far.

It’s very early days for us, but we are improving things by the hour as a result of your feedback and insights.

We’ve made some critical fixes and improvements in the past 24 hours – so keep sending us your thoughts, ideas and informing us of any issues.

Yours,

The Pepkick Team

 

Pepkick. Live Life. Love Shopping.

We’ve launched!

We’ve launched!

OK… so we have yet to open up to the public, but this week we hit a major milestone and launched Pepkick in private beta. The team has been working really hard behind the scenes and is hugely grateful to our small army of savvy beta testers. The work that each of you is doing is vital to our future success and every piece of feedback that you give us is reviewed and actioned. We can’t say thank you enough.

We’d also like to send a big ‘shout-out’ to our growing Twitter followers and to all of you who have signed-up for an invite at Pepkick.

Not long to go now.

Yours,

The Pepkick Team

Pepkick. Live Life. Love Shopping.

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